The Production Pro’s Guide to Booking, Directing, and Retaining Top Talent
In the fast-paced world of San Diego production, your project’s success hinges on more than just the right gear: it depends on the people in front of the lens. But how do you ensure the talent you book is as professional as the crew you lead?
Join Caroline Raedeker for an executive-level deep dive into the logistics of professional casting. This workshop moves beyond the headshot to focus on the business of talent: how to book for reliability, foster a culture of peak performance on set, and navigate the long-term mechanics of retention and usage.
What We’ll Cover
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Precision Booking: Vetting for "Set-Readiness" to eliminate production delays.
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The Management Blueprint: Keeping talent motivated and focused through long shoot days.
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The Professional Loop: Mastering contracts, agency relations, and usage rights.
NOTE: Capacity is limited to 30 attendees for this intimate, high-value session.
When
- Date: April 22, 2026
- Time: 6:00 PM – 8:00 PM
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- Doors open at 6:00 pm.
- Program starts at 6:30 pm
Where
REV Studio
7533 Draper Ave
La Jolla, CA 92037.
Free street parking.
Map link
Our Presenter
Caroline Raedeker began working at Shamon Freitas in 2016 and assumed ownership in 2022. Their focus is building the agency's professional reach while maintaining its reputation as a place where talent and customers alike are treated personably and ethically. Caroline is a parent to two young children, a member of a local Zen center, and is trying to learn to sew.
They love searching for vintage housewares, horror movies, podcasts, textiles, and talking to fellow travelers about the small stuff (ideal sandwich toppings?), the big stuff (is the self an illusion?), and all the stuff in between.
THANK YOU TO OUR HOST: REV STUDIO
In the heart of La Jolla Village and blocks from the ocean, REV Studio is a premium photo and video studio. Think of us as your blank canvas for creativity. We empower businesses, brands, and agencies to have a greater impact through holistic, cinematic strategy.
Boasting a spacious 25′ x 15′ white infinity cyclorama wall with 12′ ceilings, the studio is thoughtfully equipped to ensure seamless production. It features a state-of-the-art Bluetooth-controlled grid lighting system, C-Stands, sandbags, greenscreen, and essential grip.
Based on the first floor, its convenient 10'-tall roll-up door simplifies load-in and load-out. REV Studio comes with the perk of La Jolla’s warm hospitality. With various accommodations, attractions, dining options, and catering services nearby, it is the perfect location to capture your creativity in style.
Notice
San Diego Media Pros is an educational non-profit organization and follows all laws and guidelines required for 501c3 organizations. San Diego Media Pros meetings are for the professional exchange of educational information only.
Meeting topics and discussions may include technical or creative news, services that apply to the industry, training, national industry conferences, webinars and events, and Southern California film and media events.
Absolutely no political or religious discussions are permitted.
San Diego Media Pros may discuss fact-based educational information on laws such as AB5 as they pertain to the industry. Please be advised that any information shared is being offered courtesy of the original source and should not be relied upon as legal advice.
San Diego Media Pros reserves the right to terminate discussions deemed inappropriate, or that break the group rules.
Personal attacks, racist, sexist, homophobic or transphobic, religious, age, and other epithets or defamations will not be tolerated, and will get you banned from the group.
San Diego Media Pros is committed to providing a safe, inclusive, and harassment-free environment for everyone, regardless of gender, sexual orientation, disability, physical appearance, race, or religion. We do not tolerate harassment of members, guests, or volunteers in any form.
For more information on the Code of Conduct and the San Diego Media Pros organization, please see the Policies and Procedures page on our website.
Please be advised that all virtual and live events hosted by San Diego Media Pros may be recorded and distributed for educational and promotional purposes. Your voluntary participation in such events authorizes and acknowledges San Diego Media Pro’s exclusive rights of ownership and use of all recordings.
