Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube and Vimeo: these are the target social media platforms we will describe, define and outline for how to properly post and update. The nuts and bolts side of things includes header sizing, dimensions for photos and the best lengths for videos.
SD Media Pros President, Tom Kihneman and our Director of Social Media, Mickey Peters will begin the discussion and show examples and specifications for engagement. Then our guest speakers Kevin Culbertson, Professor of Business and Daniela McClintock, Adjunct Professor at JPCatholic University and Associate Director of Marketing for Yellow Line Digital, will fill-in the importance and best practices for the use of each.
Once again, we are back on Grand Avenue in Escondido at the University, but across the street at a wonderful meeting space that promises to aid in the SOCIAL aspects of the meeting.
Don’t miss this very special meeting, which is the second blow of our one-two punch on gearing up your website and slam-dunking your social media.
Members: Monthly meetings are included with your membership.
Non-Members: $15 pre-registered, $20 same-day or at the door.
We always serve refreshments and light appetizers.
SPEAKERS:
Kevin A. Culbertson - Professor of Business, Chair of the Business Department, and MBA Program Chair at John Paul the Great Catholic University in Escondido, California. Kevin brings over three decades of experience as a media executive to empower students on their journey.
He began his career in journalism as a news director at CNN. He traveled internationally with the White House Press Corps before moving to WETA-TV, the flagship PBS station in Washington DC, managing the MacNeil / Lehrer NewsHour, Washington Week in Review, and more. In Silicon Valley, Kevin participated in the development of Web 2.0, and managed the acquisition of a publicly traded publishing company. Taking an equity position in KEEN-TV, Las Vegas, Nevada, he built a television station in Hawaii and developed a hyper-local model of programming.
A graduate of the University of Maryland, Kevin has been inducted to the Nevada Broadcasters Association Hall of Fame, is on the Advisory Board for the 168 Hour Film Festival, and is committed to bringing Escondido Rotary and JPCatholic together through the Rotaract Chapter being established by its students.
Daniela McClintock is Adjunct Professor at JPCatholic and Associate Director of Marketing and Training for Yellow Line Digital. Daniela began her career in social media and marketing with the U.S. Army post on Fort Hood, TX, promoting events and resources for soldiers and their families. After joining Yellow Line Digital, a strategic communications firm in Escondido, she has led social media efforts for nonprofits and leading brands in the diamond industry.
