HOW DOES ADOBE DESCRIBE THEIR NEW TECH?
"New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed."
WHAT DO WE THINK? WOW!
The AI based updates that Adobe announced at NAB were nothing short of amazing. Join us on Thursday, April 24th when Adobe joins us to recap and demo all the NAB announcements including updates to Premiere Pro, After Effects and Frame.io. You'll get a chance to give your input on the future of Premiere Pro, ask questions to product experts and get your feature requests heard.
San Diego Media Pros, San Diego Premiere Pro User Group, Film Consortium San Diego and San Diego City College are teaming up to host this very special meeting.
It's not often we get Adobe to visit us, so PLEASE plan on coming out to show your support as well as ask questions and see some amazing demos.
To make it even better - a lucky someone could get a year of Adobe Creative Cloud or other swag!
When
Thursday, April 24, 2025 6:00 - 8:00pm
5:30pm Doors open for registration
6:00 - 6:15 Introductions and Adobe AMA
6:15 - 6:45 Premiere Pro and After Effects Demos
6:45 - 7:15 Frame.io Demos
7:15 - 7:30 Community and Priorities
7:30 - 7:40 Adobe's Approach to AI
7:40 - 7:55 Q&A
8:00 Wrap
Note: Grab a bite to eat before you arrive! We won't have snacks or beverages at this event based on location requirements.
Where
San Diego City College - ROOM AH-306
Building AH is on C Avenue at 15th Street
San Diego, CA 92101-4787
Entrance to the building is marked with the yellow arrow on the City College Campus Map, linked below.
It’s in the plaza on the north side of the building, not on the 6th Ave side.
City College campus map
Directions and map to San Diego City College
Street parking is free after 6pm.
For the trolley, use the City College stop.
Cost
FREE admission for SDMP members, non-members and students, but please register to get the latest information and so that we can have a name tag ready for you.
Our Speakers from Adobe
Kylee Pena – Senior Product Marketing Manager, Pro Editorial
Kylee has over 15 years of experience in editorial and workflow on primetime shows, independent films, and a long stint at Netflix in creative technology. As a former video editor, she wants to bridge the gap between creative and technology to solve real problems for video pros. She is part of the product marketing team that identifies business opportunity and matches it to customers with storytelling.
Jackee Chang – Senior Engineering Manager, Premiere Pro
With over two decades of film production and software development experience combined, independent Filmmaker Jackee Chang, produced a number of unique projects. With this very insight, Jackee, in her senior engineering management role advocates for technology that empowers users to be more creatively productive.
Patrick Southern – Product Manager, Frame.io
Patrick has over ten years of experience in video editing and workflow including credits for A&E, History, and Riot Games. He spent several years at LumaForge creating content about tools for editors. He leads customer discovery, strategic planning, and product execution for Frame.io, including bringing V4 to life.
Shawn McDaniel -- Senior Professional Video Evangelist & Community Advocate
Shawn’s passion for filmmaking started early, making movies for his family, which inspired him to move to LA and pursue a career in the film industry. His journey began as a video editor for Buzzfeed, MGM, and Riot Games. He also worked as a trainer at Apple for five years before moving to Frame.io. Now he focuses on content creation and community building for pro video.
HERE'S A PREVIEW OF WHAT WILL BE COVERED
From the Adobe NAB press release:
SAN JOSE — April 2, 2025 — Today, Adobe launched Generative Extend in Premiere Pro, which uses AI to instantly generate and expand the length of video and audio clips, and AI-powered Media Intelligence for quickly finding specific clips in terabytes of footage in seconds.
With Generative Extend, which is powered by the Firefly Video Model and safe for commercial use, editors can now extend video in 4K and in landscape and vertical orientation — along with audio clips — transforming how they cover gaps in footage.
After Effects now offers improved performance and 3D tools, and Frame.io delivers new upgrades for storage, transcription, and expanded support for document formats.
Read more of the press release: https://news.adobe.com/news/2025/04/new-ai-innovation-in-industry
Adobe Firefly promo video
Notice
San Diego Media Pros is an educational non-profit organization and follows all laws and guidelines required for 501c3 organizations.
SDMP meetings are for the professional exchange of educational information only.
Meeting topics and discussions may include technical or creative news, services that apply to the industry, training, national industry conferences, webinars and events, and Southern California film and media events.
Absolutely no political or religious discussions are permitted.
SDMP may discuss fact-based educational information on laws such as AB5 as they pertain to the industry.
Please be advised that any information shared is being offered courtesy of the original source and should not be relied upon as legal advice.
SDMP reserves the right to terminate discussions deemed inappropriate, or that break the group rules.
Personal attacks, racist, sexist, homophobic or transphobic, religious, age, and other epithets or defamations will not be tolerated, and will get you banned from the group.
Please be advised that all virtual and live events hosted by San Diego Media Pros may be recorded and distributed for educational and promotional purposes. Your voluntary participation in such events authorizes and acknowledges San Diego Media Pro’s exclusive rights of ownership and use of all recordings.