Branding and Marketing for Freelancers and Media Businesses
Build your Business! You asked for ways to get more work. So we are focusing on YOU at our next event. You need a brand and a marketing plan and our guests know how to do it.
Embrace your Narrative: Telling a Better Story to Get More Business" is our topic at our next educational event on Wednesday, March 27, 2024. Whether you are an audio engineer, DP, writer, podcast producer, grip, script supervisor, producer, director, editor, production assistant, actor - you need to let people know you exist. Join us from 5:30pm to 8:30pm at Influence Studios on Miramar Road, where our speakers are going to take a close look at how you can build your professional brand and then market it well to the right people.
Topics
If someone is looking for a media professional with your skill set, can they find you? This someone may be a national entity, like a Netflix production or a network news organization, or a biotech or medical corporation, or commercial production company based in Los Angeles or in San Diego county. It’s someone who you want looking to hire you.
Search engines: When someone googles your name, what do they see? In a 10 second glance, is it what you want them to learn about you? If yes, how can you make it stronger yet? If no, how do you change what’s there?
Website: Yes, everyone needs one. What’s new in SEO that will get your website found? What should your website include to get you noticed? How do you get past not knowing where to start fresh or with a refresh?
Social media: It’s constantly changing. What do you post and how do you keep up? When you’re busy at the office or on set all day, how do you feed the machine that keeps you visible and builds your credibility?
We have two speakers lined up:
DJ Summitt, of Summitt FilmWorks will speak to the “why.” Why does all this matter? DJ has a way of motivating that will get you thinking that yes! You will plan to spend time on building your brand and your business.
Jeff Fox of Star Fox Media and Princebury Productions & Media will speak to the “how.” What exactly do you need to do to tell your own story better.
When
Wednesday, March 27, 2024 from 5:30pm to 8:30pm
Where
Influence Studios, 7630 Miramar Rd #2500, San Diego, CA 92126
Located at the back right (northeast) corner of the Miramar Business Park and the furthest suits on the right of the 7630 building.
Parking is located all around the building. We recommend using all the open parking east and north of the studio space.
Agenda
- 5:30pm - 6:00pm Registration and networking
- Come camera ready and get a free headshot!
- 6:00pm - 8:00pm Program
Location
Influence Studios is a fully turn-key production rental space that is pre-styled and pre-lit so content creators, influencers, and agencies can capture photo and video without the hassle and expense of a traditional shoot. Influence has 12 pre-styled and pre-lit sets ready for video and photo studio rental. A fully built-out lighting grid above each set provides a clean and commercial look. For larger crews and brands who require custom lighting, the grid is the perfect foundation to build from. Influence Studios also rents additional lighting, a 1-ton grip package or you can bring your own. Sets are pre-styled, which can save a ton of time and resources that would otherwise go toward set dressing. Props and furniture are available for use or you can bring in your own through the garage style loading door. There’s also a pre-lit Cyc Wall. Influence Studios has a location in San Diego and one in Los Angeles!
Our presenters
DJ Summitt is the owner and director at Summitt FilmWorks, a motion design and animation studio based in Vista, CA, as well as the President of the National Academy of Television Arts and Sciences, Pacific Southwest chapter. With over 20 years experience, he's been in motion design since before it had a name. By combining broadcast, commercial, and concert art he has developed experiences for Carrie Underwood, NASCAR, the San Diego Padres, the Las Vegas Raiders, The Voice, Jennifer Lopez, The Masked Singer, Fox5, Pearl Jam, and Taylor Swift to name just a few. He loves music, horror movies, and tacos but probably not in that order.
Jeff Fox is a Digital Marketing Expert who has helped dozens of brands tell their story through compelling content, SEO, social media, and advertising at his company Star Fox Media. As the President of Princebury Productions & Media and Producer, Jeff has been helping filmmakers turn their scripts and film concepts into profitable business ideas for over 10 years. During his tenure at Princebury, Jeff was instrumental in creating and structuring their upcoming $100M Film Fund, designed to bring a pipeline of message-based content to market. Jeff received his Bachelor of Business Administration Cum Laude from the University of San Diego.
Notice
San Diego Media Pros is an educational non-profit organization and follows all laws and guidelines required for 501c3 organizations. San Diego Media Pros meetings are for the professional exchange of educational information only.
Meeting topics and discussions may include technical or creative news, services that apply to the industry, training, national industry conferences, webinars and events, and Southern California film and media events.
Absolutely no political or religious discussions are permitted.
San Diego Media Pros may discuss fact-based educational information on laws such as AB5 as they pertain to the industry. Please be advised that any information shared is being offered courtesy of the original source and should not be relied upon as legal advice.
San Diego Media Pros reserves the right to terminate discussions deemed inappropriate, or that break the group rules.
Personal attacks, racist, sexist, homophobic or transphobic, religious, age, and other epithets or defamations will not be tolerated, and will get you banned from the group.
Please be advised that all virtual and live events hosted by San Diego Media Pros may be recorded and distributed for educational and promotional purposes. Your voluntary participation in such events authorizes and acknowledges San Diego Media Pro’s exclusive rights of ownership and use of all recordings.
